E-A-T stands for “Expertise, Authority, and Trustworthiness,” and it is a key ranking factor for Google’s search algorithm. E-A-T is designed to ensure that Google’s search results include high-quality, reliable content from trusted sources.
Expertise refers to a website’s ability to provide in-depth, accurate information on a specific topic. Google looks for websites that have a depth of knowledge and experience in their field, as well as the ability to present information in a clear and concise manner.
Authority refers to a website’s credibility and trustworthiness as a source of information. Google looks for websites that are widely recognized as experts in their field, and that have a strong reputation within their industry.
Trustworthiness refers to a website’s commitment to providing accurate, reliable information. Google looks for websites that are transparent and honest, and that have a track record of delivering quality content.
E-A-T is important for businesses and organizations that want to rank well on Google, as it can help to establish their credibility and increase their visibility in search results. By focusing on building and demonstrating expertise, authority, and trustworthiness, businesses can improve their E-A-T score and increase their chances of ranking well on Google.